Notice: Snap’s advertising means only publish audience gender data for “woman” and “male” people, however the figures published for these demographics don’t normally add nearly the overall person determine, so percentages proven in this article might not sum to one hundred pc.
The corporate’s routinely revised audience quantities suggest that Facebook Messenger’s advert attain in Hong Kong was comparable to 26.0 percent of the entire population At the beginning of the 12 months.
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Nonetheless, Meta has built important adjustments to how its promotion sources report audience attain data above latest months – like making significant revisions to its foundation viewers data for Facebook – Therefore the figures proven here will not be right equivalent with figures revealed inside our prior stories.
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The amount of social media users in Hong Kong Firstly of 2024 was similar to 86.2 p.c of the whole population, but it really’s crucial that you tension that social websites users may not symbolize exceptional people today (see our detailed notes on data to learn why).
Having said that, Notice that LinkedIn’s advertising and marketing applications publish viewers achieve data based on overall registered customers, rather than the regular Energetic buyers that variety the basis in the advert reach figures released by most other social media platforms.
On the other hand, because LinkedIn’s advert viewers figures are dependant on overall here registered users as an alternative to regular monthly Lively end users, it’s unclear whether these developments may replicate adjustments in Energetic LinkedIn use as well.
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On the other hand, complexities connected with the gathering and Evaluation of internet consumer data signify that it may possibly frequently get numerous months before study is ready for publication.
The primary launched figures are referred to as "advance estimates". The advance estimates include the true advancement of General GDP and its major expenditure elements. When a lot more data turn out to be offered, the progress estimates will probably be revised.
Just in advance of we get to the full report, here are some ideas for even further looking at, that may give added context for our full list of Digital 2024 quantities for Hong Kong:
This contrasts with the gender data offered in the advertising applications of platforms like Facebook, which depends on the gender that people them selves enter in their particular profile.